Our story

Born in Boracay.

Palm & Salt started as a Boracay food idea: burritos, bowls and salsa with a generous spirit. It is becoming a brand built to go nationwide.

Boracay flagship interior design

Boracay flagship · Opening Soon

Our roots

The island, the idea

Boracay is the starting point for Palm & Salt: a food idea built around generous burritos, colourful bowls and salsa with island character. That focused menu is at the heart of a Philippine fast-casual brand with a nationwide ambition.

The flagship

Palm & Salt Boracay.

Dine-in and takeaway, built around a focused menu, an open service counter and the full brand experience. The flagship is where the food, service flow and standards are set before the brand goes further.

Opening Soon

AI-generated Palm & Salt storefront design with green signage, a service counter and outdoor seating

The people behind the brand

Founders

Palm & Salt is founder-led from Boracay.

Matthew

Co-founder

Wesley

Co-founder

Timeline

From the range to the flagship

  1. DoneOct 2026

    Corporate site and inquiry routes live

    Franchise, partnership, trade and investor inquiries handled

  2. DoneOct 2026

    Sauce channels defined

    Salsas and hot sauces available for retail, wholesale and private label

  3. Opening Soonnow

    Flagship preparation

    Menu, recipe and preparation standards; training and quality routines

See the full progress ledger