Franchise

A FORMAT BUILT
TO BE REPEATED.

Palm & Salt Boracay sets the standard. Full Location, Food Truck and Ghost Kitchen are available franchise formats for your market with the same food, the same service ritual and the same brand.

AI-generated service-counter design with burrito assembly

Boracay flagship · Opening Soon

AI-generated Palm & Salt storefront design with seating and a service counter

The Full Location reference

Boracay: the flagship format

Palm & Salt Boracay is the Full Location reference: dine-in and takeaway built around a focused menu. The counter and assembly line connect food preparation to service; seating and takeaway flow bring the full brand experience together.

Opening Soon

Visit Palm & Salt Boracay

One brand. Three formats.

Compare the formats

Three franchise formats are available: Full Location, Food Truck and Ghost Kitchen. Explore one format or a combination.

Franchise format comparison
Compare the formatsFull LocationFood TruckGhost Kitchen
Site contextHigh-street, mall or resort setting with seatingEvents, markets, business districts and seasonal sitesCommissary or shared kitchen with delivery coverage
Service modeDine-in and takeaway at the counterWalk-up counter, takeawayDelivery and collection only
Operating demandsFull kitchen, front-of-house team, the complete brand experienceCompact crew, vehicle compliance and movement, focused menuKitchen team, delivery-platform operations, packaging-led brand presence
What is assessed togetherCatchment, premises, fit-out, operating scopeService sites, permissions, routingLocal demand, fulfilment, operating setup
ReferencePalm & Salt Boracay (the flagship)Palm & Salt food-truck designFlagship kitchen standards
Full Location
Site context
High-street, mall or resort setting with seating
Service mode
Dine-in and takeaway at the counter
Operating demands
Full kitchen, front-of-house team, the complete brand experience
What is assessed together
Catchment, premises, fit-out, operating scope
Reference
Palm & Salt Boracay (the flagship)
Food Truck
Site context
Events, markets, business districts and seasonal sites
Service mode
Walk-up counter, takeaway
Operating demands
Compact crew, vehicle compliance and movement, focused menu
What is assessed together
Service sites, permissions, routing
Reference
Palm & Salt food-truck design
Ghost Kitchen
Site context
Commissary or shared kitchen with delivery coverage
Service mode
Delivery and collection only
Operating demands
Kitchen team, delivery-platform operations, packaging-led brand presence
What is assessed together
Local demand, fulfilment, operating setup
Reference
Flagship kitchen standards

Site suitability, operating requirements and any agreement are discussed separately.

Explore a combination

Choose your formats.

Select the formats you want to discuss. You can bring this summary into your inquiry.

Formats of interest

Choose one or more formats

Select above to prepare your conversation summary.

From introduction to opening

How it works

From an introduction to confirmed operating details, each step builds the conversation.

  1. Inquiry

    Share your target area, approximate timeline and a short introduction.

  2. Conversation

    Discuss the formats and how you see them working together.

  3. Discovery

    Explore site suitability, operating requirements and the scope of a suitable format.

  4. Agreement

    Discuss any eventual agreement separately before making commitments.

  5. Opening

    Confirm operating details before announcing openings or making commitments.

The foundations

What we provide

Brand and digital foundations are in use. Food standards, training, quality routines and support are discussed with prospective partners.

Food & preparation

Recipes, portion and preparation standards built around a focused menu.

Operations & support

Training and quality routines for the flagship and the formats that follow.

In use

Brand & digital foundations

The brand and packaging system, the Boracay and corporate websites, and inquiry handling for franchise, partnership, trade and investor conversations.

Explore operations & support

The operator

Who we are looking for

Operators with hospitality or retail operating experience, a target area, and the capacity to open a format.

Indicative investment ranges are shared with qualified inquiries.

Start an inquiry

Before we talk

A few useful answers.

Which formats can I explore?

Full Location, Food Truck and Ghost Kitchen. Explore one format or a combination.

Can I explore more than one format?

Yes. Select any combination above and tell us how you see the formats working together.

Is a franchise available for immediate operation?

Palm & Salt Boracay is Opening Soon. Site suitability, operating requirements and any agreement are discussed separately.

What does a format cost?

Indicative investment ranges are shared with qualified inquiries after an initial conversation. No fee, price or financial figure is published on this site, and nothing here is an offer.

Does an inquiry reserve a territory?

Sending this form does not reserve a territory, award a franchise or place an order.

What is the opening timeline?

Boracay is Opening Soon. The next steps depend on preparation, suitable partnerships and confirmed operating plans.

What support can we discuss?

Food and preparation standards, training and quality routines form part of the partner conversation. Specific tools, training and support are discussed with prospective partners.

How do I begin?

Share your target area, approximate timeline and a short introduction through the inquiry form. Matthew reviews your inquiry.

Take the conversation with you

Franchise overview

Explore the formats, how it works and our answers to common questions in one document.

Download the franchise overview (PDF)

Boracay flagship · Opening Soon

Start a conversation

Bring your idea to the table.

Tell us where you would like to build and which format interests you.

Prefer email? Matthew monitors franchise@palmandsaltburritos.com.

We’ll use your details to review and respond to your inquiry. Sending this form does not reserve a territory, award a franchise or place an order.

Let’s start a conversation.

Matthew reviews franchise inquiries for Palm & Salt. Fields marked * are required. Please leave out sensitive personal or financial information.

20–2,000 characters. A brief introduction is enough.

A reference appears only after your inquiry is saved.